Today’s home buyers are fearful of making a buying decision and consumer confidence is at historic lows. We as salespeople must do all the heavy lifting to get them to want to buy. The key to this is repetitive contact and building a trusted relationship to enable them to take action without regret. This means using your system to its fullest to keep in touch with the prospect. None of us can remember all the details and the necessary follow-up schedule. This session will explore the reasons for the fear, despite the great values in the market, and justify the use of valuable tools you may already have to make high tech equal high touch.